How Much Do Private Label Gummies Cost?
Nobody publishes a gummy price list because the honest answer is “it depends on six things”. Here are the six, in the order they matter, with the direction each one pushes your unit price — and two worked examples so you can sanity-check any quote you receive.
1. Actives and dose — the biggest lever
A basic multivitamin gummy uses cheap, dense vitamins at microgram-to-milligram doses. A mushroom gummy with fruiting-body extracts, a high-dose creatine gummy (1–1.5 g per piece) or a fulvic-standardised shilajit gummy uses expensive actives at hundreds of milligrams to grams per serving. Across our catalog the spread between the cheapest and most expensive gummy is roughly 3× on ingredients alone. Two hidden multipliers: overage (formulas carry 10–20% extra active so the label claim holds at end of shelf life) and grade (beta-glucan-standardised mushroom extract costs several times crude mushroom powder).
2. Gel base: pectin vs gelatin
Pectin (vegan, halal- and kosher-friendly) costs more per kilogram than gelatin and needs tighter pH and calcium control, which means more process time. Gelatin is cheaper and carries high solids better, which is why it is often used for creatine. Most US brands choose pectin anyway because it removes the gelatin question from the label. Expect a modest premium, not a dramatic one — a few percent of unit cost.
3. Count and piece weight
Cost scales with total grams of gummy. 60 × 2.5 g is not “one bottle”; it is 150 g of gummy mass. An 80-count bottle costs proportionally more than a 30-count pouch in gummy, but the label, cap, seal and carton cost the same, so larger counts are cheaper per gummy and per day of supply. If your retail price is anchored to competitors at 60-count, a 30-count pouch at a lower price often has a better margin percentage.
4. Packaging
PET bottle with induction seal is the baseline and the cheapest. Stand-up pouches are similar. Glass jars, rigid printed boxes and premium closures add cost, and at 100 units the packaging can be a bigger share of the price than the gummies. Custom molds (your own gummy shape) start at 5,000 units because of tooling. Labels are printed in-house here, which is why a label change is free; some factories charge a plate or setup fee per design.
5. Testing
Batch COA — potency, heavy metals, microbial, water activity — is included in our price. US third-party lab testing, which TikTok Shop and some Amazon categories ask for, is an extra line, typically a few hundred dollars per SKU regardless of quantity, so it weighs more at 100 units than at 1,000. Stability testing for a new custom formula is another fixed cost, which is why custom actives start at 300 units.
6. Freight
Express (DHL/FedEx, 5–8 days) makes sense up to a few hundred units; sea freight to a US port or 3PL wins above that but adds 4–6 weeks. Gummies are dense, so freight per unit is lower than for liquids in glass. Freight is quoted separately so you can choose, and so you can compare our product price to a US quote that already includes domestic shipping.
How the tiers move
| Tier | Unit price vs 100 units | What changes |
|---|---|---|
| 100 | — | Baseline. Label free, sample credited. |
| 300 | −15 to −25% | Packaging and setup amortised; custom formula tier opens. |
| 500 | −25 to −35% | Better packaging per unit; third-party testing cost per unit halves. |
| 1,000+ | −35 to −45% | Sea freight; custom mold and printed box become viable. |
Two worked examples
Example A: 60-count multivitamin gummy, pectin, PET bottle, 100 units
Cheap actives, standard pectin, standard bottle. Product cost is dominated by gummy mass and packaging; ingredients are a minor share. Delivered by express to a US 3PL, all-in unit cost lands at roughly a third of the typical $25–30 retail price. At 500 units, closer to a quarter, mostly because packaging and freight per unit fall.
Example B: 80-count mushroom complex gummy, pectin, jar, 100 units
Expensive actives (three fruiting-body extracts at meaningful doses), more gummy mass, premium jar. Ingredients are now the largest share. Unit cost is around 2–2.5× Example A, but retail is $35–45, so margin percentage is similar and margin dollars are higher. The jar is the line to challenge if the quote is over budget: switching to a bottle saves more than trimming the formula.
For the exact number on your gummy, ask for a quote: product, label, packaging, testing and freight come back as separate lines within 24 hours.
Questions to ask before comparing two quotes
- Is the price per bottle or per gummy? Per 100 or per 1,000?
- Is the label included, or is there a plate / setup fee?
- Is a COA included, and does it cover heavy metals and water activity?
- Is the sample fee credited?
- Is freight included, and to where — port, warehouse, or your door?
- What is the overage in the formula? (No overage means the label claim may fail before expiry.)
- Fruiting body or mycelium? Standardised or crude extract? Same name, different price.
Two quotes that differ by 30% usually differ on three of those lines, not on the factory’s margin. The process behind the price is on how our gummies are made.